Samsung is rumored to cut storage prices to "grab the market"

In order to further expand its market share, Samsung Electronics plans to adjust its memory chip prices in the second half of this year, according to DigiTimes. Prior to this, due to the weakening of terminal demand, the storage prices of DRAM, NAND Flash, etc. in the Q2 spot market this year all declined to varying degrees.

 

If Samsung ultimately decides to cut prices, other memory chip companies are expected to follow suit to ease inventory pressure and trigger a price war in the second half of the year, industry sources said.

 

As of press time, Samsung has not publicly commented on the price reduction of memory chips.

 

Due to the combined effects of the epidemic, the Russian-Ukrainian conflict, and geopolitics, the global economy has slumped. People's shopping desire has weakened, the replacement cycle has lengthened, and the terminal demand in the consumer market and data center field has dropped sharply. This year's "618" During the "E-commerce Shopping Festival", although there are government subsidies to stimulate consumption activities, such as SSD, PC/laptop and other (including) storage products sales are not as good as before, some chip suppliers see the trend to accelerate "destocking", spot The price of consumer-grade memory chips in the market has also fallen rapidly.

 

Micron Technology has also previously mentioned that some enterprise OEM customers intend to reduce their memory and storage inventories due to weak consumer market and data center end demand.